Effective Date: June 25, 2026 

Website: https://www.utahdinosaurs.org/

St. George Dinosaur Discovery Site at Johnson Farm (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us through our website, https://www.utahdinosaurs.org/ (the “Site”).

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices available to you regarding your information.

1. Information We Collect

We may collect personal information you voluntarily provide to us when you:

• purchase tickets or make reservations
• register for events or programs
• make a donation
• sign up for our newsletter or other communications
• submit a contact form or otherwise contact us
• create or access an account, membership area, or other user portal if applicable
• participate in promotions, surveys, or other website features

Depending on how you interact with the Site, we may collect information such as:

• name
• email address
• phone number
• billing address and mailing address
• transaction details related to ticket purchases, reservations, event registrations, donations, or memberships
• payment-related information submitted through our third-party payment and booking providers
• any other information you choose to provide to us

2. Automatically Collected Information

When you visit our Site, we may automatically collect certain technical and usage information, such as:

• IP address
• browser type and device type
• pages visited and time spent on the Site
• referring website or source
• date and time of access
• general location information derived from IP address
• other diagnostic or analytics information

This information helps us understand how visitors use our Site and improve the overall website experience.

3. How We Use Your Information

We may use the information we collect to:

• provide, operate, and maintain the Site
• process ticket purchases, bookings, reservations, event registrations, donations, memberships, or other transactions
• send confirmations, receipts, account notices, and customer service communications
• respond to questions, requests, or other inquiries
• send newsletters, museum updates, event announcements, fundraising communications, or other museum-related information if you opt in or otherwise have a relationship with us where permitted by law
• improve our exhibits, programs, website content, and visitor experience
• monitor website performance, analytics, and security
• support advertising, remarketing, and audience measurement efforts
• comply with legal obligations and protect our rights

4. Ticketing, Booking, and Donation Processing

We use FareHarbor as our third-party provider for certain online ticketing, booking, reservation, and donation functions. When you make a purchase, reservation, or donation through the Site, your information may be collected and processed through FareHarbor’s platform.

This may include information such as your name, contact information, reservation details, transaction details, and payment-related information necessary to complete your transaction. We do not typically store full payment card information on our own servers.

Your use of FareHarbor-powered checkout, booking, or donation tools may also be subject to FareHarbor’s own privacy practices and terms. We encourage you to review FareHarbor’s privacy policy and related terms for more information about how they process personal information and payment data.

5. Email Marketing and Communications

If you sign up for our newsletter or provide your email address through the Site, we may use that information to send museum updates, event announcements, exhibit information, fundraising communications, and other related marketing or informational content.

We use Mailchimp to manage certain email communications and newsletter subscriptions. When you subscribe to our emails or submit information through certain forms, your information may be stored and processed through Mailchimp in accordance with their privacy practices.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us directly.

We may still send non-marketing communications related to transactions, bookings, donations, registrations, memberships, or account activity.

6. Cookies, Analytics, and Advertising Technologies

Our Site may use cookies, pixels, analytics tools, and similar technologies to improve website functionality, understand user behavior, measure marketing performance, and support outreach and advertising efforts.

These tools may collect information such as pages viewed, actions taken on the Site, browser and device information, approximate geographic location, referral source, and other usage data.

Third-party tools we may use include:

• Google Analytics to help us understand how visitors use our Site and improve website performance and content
• Meta Pixel to help us measure advertising performance, understand visitor activity on the Site, and support remarketing or audience-building through Meta platforms such as Facebook and Instagram
• FareHarbor tools and embedded booking features, which may use cookies or similar technologies in connection with reservations, ticketing, and donation functions
• Mailchimp tools or forms, which may use cookies or tracking technologies related to email signup and campaign measurement

You can usually modify your browser settings to refuse cookies or alert you when cookies are being used. Please note that disabling cookies may affect certain features of the Site.

7. How We Share Information

We do not sell your personal information. We may share information in limited circumstances, including with:

• service providers that help us operate the Site and related services, such as website hosting providers, technical support providers, analytics tools, and marketing platforms
• FareHarbor for online ticketing, reservations, bookings, and donation processing
• Mailchimp for newsletter subscriptions and email communication management
• Google and Meta in connection with analytics, website measurement, advertising, and remarketing tools implemented on the Site
• payment processors and financial institutions involved in completing transactions
• professional advisors, auditors, insurers, or legal counsel as needed
• government authorities or other parties when required by law or when necessary to protect our rights, visitors, staff, or operations
• a successor organization in the event of a merger, restructuring, or transfer of assets involving the Site or museum operations

We only share information as reasonably necessary for the purposes described in this Privacy Policy.

8. Third-Party Links and Embedded Content

Our Site may contain links to third-party websites or services, including social media platforms, ticketing systems, donation platforms, event registration systems, maps, videos, or tourism-related resources. We are not responsible for the privacy practices, content, or security of those third-party sites or services. We encourage you to review their privacy policies before providing any information.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining records, processing transactions, complying with legal obligations, resolving disputes, and enforcing our agreements.

10. Security

We take reasonable administrative, technical, and physical measures to help protect the information we collect. However, no website, online system, or method of electronic transmission is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our Site is intended for a general audience and may be used by families and children visiting the museum. However, we do not knowingly collect personal information directly from children under 13 without appropriate parental or guardian involvement where required by law. If you believe a child has provided personal information to us inappropriately, please contact us and we will take reasonable steps to address the issue.

12. Your Choices

Depending on your relationship with us and applicable law, you may have the ability to:

• opt out of marketing emails by using the unsubscribe link in our emails
• request updates or corrections to your information
• request that we delete certain personal information, subject to applicable legal or operational requirements
• manage cookie settings through your browser or device settings
• contact us with questions about how your information is used

To make a request, please contact us using the information below.

13. Utah Residents / U.S. Privacy Rights

If you are a resident of a state that provides specific privacy rights under applicable law, you may have additional rights regarding your personal information, subject to legal exceptions and eligibility requirements. To inquire about any such rights, please contact us using the information below.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will post the updated version on this page and revise the Effective Date above. Your continued use of the Site after any changes are posted constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

St. George Dinosaur Discovery Site at Johnson Farm  

2180 East Riverside Drive  

St. George, UT 84790  

Phone: (435) 574-3466  

Website: https://www.utahdinosaurs.org